SENIOR BRAND MARKETING DIRECTOR
Company: Dynata
Location: Aledo
Posted on: October 15, 2024
Job Description:
About the Position Reporting directly to the EVP of Marketing,
the Senior Brand Marketing Director is responsible for owning and
developing Dynata's brand. We are looking for an experienced and
strategic brand marketer to drive our brand vision and oversee the
development and execution of our comprehensive brand strategy. In
this role, you will be responsible for shaping our brand identity,
ensuring consistency across all channels, and leading the creation
and management of our content calendar. The ideal candidate will
have a strong background in brand management, exceptional
leadership skills, and a passion for developing compelling content
that resonates with our audience. You'll manage company's corporate
website, organic social media, blog and content creation. We seek a
highly motivated and proactive individual with experience in
developing growth strategies and campaigns designed to fuel revenue
growth. Responsibilities: Key responsibilities of this role involve
developing and implementing global brand marketing strategies to
enhance reputation and visibility. You will ensure uniform brand
messaging across all platforms by working closely with
cross-functional teams. This role also includes managing the
creation of various marketing materials and overseeing the
company's social media presence. This role will;
- Work to define and articulate the company's brand vision and
strategies to enhance brand equity and market position.
- Develop and implement brand positioning, messaging, and value
propositions that align with company objectives.
- Develop and manage a comprehensive content calendar that
supports brand objectives and drives engagement across multiple
channels.
- Collaborate with internal teams and external partners to create
a diverse range of content from TOF campaigns to eBooks and
webinars.
- Ensure content aligns with brand voice, messaging, and
strategic goals.
- Lead the planning, execution, and optimization of integrated
marketing campaigns to drive brand awareness.
- Build, mentor, and lead a high-performing brand marketing
team.
- Foster a collaborative and creative environment that encourages
innovative thinking and professional growth.
- Work closely with cross-functional teams, including product,
sales, and customer support, to ensure brand alignment and
consistency across all touchpoints.
- Act as a brand ambassador and advocate, representing the
company at industry events and conferences.
- KPI: Market awareness. Brand excellence, awareness, and
consideration. Top of funnel/website impressions. Who you'll work
with:
- This position leads Dynata's creative and field marketing teams
with responsibility for multiple programs including brand content
strategy, campaign creation, organic social media. This role is
pivotal in elevating our brand presence and reputation
globally.
- Further this position will be responsible for managing external
creative agency relationships. Requirements and skills:
- Proven work experience in developing and maintaining brand
excellence
- Demonstrable experience designing and implementing successful
marketing campaigns across channels and markets.
- Experienced at launching corporate websites and managing
complicated projects.
- The ability to create a cohesive marketing calendar designed
with a focus on SEO and driving top of funnel awareness.
- Need to be a self-starter, hands-on and able to work in a
fast-paced environment.
- Excellent communications skills.
- Strong analytical and project management skills.
- Strategic mindset, with ability to make difficult
decisions.
- 10 years experience.
- BSc degree in Marketing, Communications, or relevant field.
- Experience working in a project management tool such as Monday.
At Dynata, we are committed to fostering an inclusive, accessible
environment, where all employees and customers feel valued,
respected and supported. We are dedicated to building a workforce
that reflects the diversity of our customers and communities in
which we live and serve. Dynata welcomes and encourages
applications from people with disabilities. We are committed to an
inclusive work culture for all our employees. Accommodations by
request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer
OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender
Identity The salary range for this position in is $140K-$165K/yr;
however, base pay offered may vary depending on location,
job-related knowledge, skills, and experience. A discretionary
incentive program may be provided as part of the compensation
package, in addition to a full range of medical and other benefits,
dependent on full-time employment status.
Keywords: Dynata, Richardson , SENIOR BRAND MARKETING DIRECTOR, Executive , Aledo, Texas
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